This is one of the counter that is not loved by investors, and this can be seen since 2016 when the share price started to correct. Many reasons have been shared by fellow bloggers on the corrections, and one of the main reason is the disruption that it faced against it's print business. However, SPH is aware of those disruptions and have started taking initiatives to counter them. Time is needed for the organisation to turn around and time is also needed for that to be reflected in the share price.
At this price, is it attractive enough for investors to take some position first?
Avg 7 years of dividends is $0.2 (assuming some discounts).
At 7%, share price is about $2.85.
At 4.5%, share price is about $.4.4
In the chart below, the counter has been testing for major support levels, few weeks ago it broke this support level, and yesterday it managed to stay above with good volume.
At this price, is it attractive?